OUR STORY

The idea behind AX Clothing was simple.
I’ve always been into fashion – but one day, I asked myself:
“Why am I buying from brands I could outdo?”

That question started everything.

AX was born not just to create standout pieces, but to offer one of the best customer experiences in the game. The turning point was when I lost my card and had to call AMEX customer support. By the end of the call, I was genuinely happy – not because I got my problem solved, but because the experience was flawless. Kind, helpful, professional – it was the best customer service I’ve ever had. That moment stuck with me. And that’s exactly what I want to recreate with AX – a brand where the service is just as memorable as the product.

When you shop with AX, you should feel something – pride, energy, and ambition. Like you’re a part of something bigger.

Every design is unique. Every hoodie is 100% cotton. Premium feel. No compromises.

Previous experiences 

I started my first clothing brand when I was 15. It made 50K in 8 months.

But this – this is the beginning of something much bigger.
AX is here to stand alongside the greats. Essentials. Ralph Lauren.
And one day, we’ll be in the same league as Loro Piana.

My dream with AX is to open stores in Milano. New York. Paris. Stockholm.

This is more than a brand. It’s a movement.